{"id":5709638,"date":"2014-01-26T11:02:50","date_gmt":"2014-01-26T09:02:50","guid":{"rendered":"http:\/\/www.clip-star.de\/?p=5709638"},"modified":"2018-04-09T16:05:37","modified_gmt":"2018-04-09T15:05:37","slug":"colgate-im-filmfieber","status":"publish","type":"post","link":"https:\/\/www.utc.de\/colgate-im-filmfieber\/","title":{"rendered":"Colgate im Filmfieber"},"content":{"rendered":"<p>Wie gestaltet man interaktive Live-Werbung f\u00fcr ein Zahnpflegeprodukt? Colgate macht es vor, man nehme einen gro\u00dfen \u00f6ffentlichen Platz an dem viele Leute vorbeigehen und stelle ein gebrandetes Greenscreen Modul darauf. Hinzu f\u00fcge man Produkt orientierte Requisiten, wie eine \u00fcberdimensionale, aufblasbare Zahnpastatube und ein paar Zahnb\u00fcrsten und schon kann es losgehen. Mit dem Surf-Clip aus dem UTC Clipdatenbank, in welche die Besucher in Echtzeit eingef\u00fcgt wurden, begeisterte der Hersteller alle Umstehenden. Besonders die DVD des individuellen Greenbox Films, die den Teilnehmern dann als Give-away ausgeh\u00e4ndigt wird sorgt daf\u00fcr, dass sich die Beteiligten noch lange an das Event erinnern werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie gestaltet man interaktive Live-Werbung f\u00fcr ein Zahnpflegeprodukt? Colgate macht es vor, man nehme einen gro\u00dfen \u00f6ffentlichen Platz an dem viele Leute vorbeigehen und stelle ein gebrandetes Greenscreen Modul darauf. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5709639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colgate im Filmfieber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.utc.de\/colgate-im-filmfieber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate im Filmfieber\" \/>\n<meta property=\"og:description\" content=\"Wie gestaltet man interaktive Live-Werbung f\u00fcr ein Zahnpflegeprodukt? 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