{"id":6742957,"date":"2019-03-29T14:08:48","date_gmt":"2019-03-29T13:08:48","guid":{"rendered":"https:\/\/www.utc.de\/?p=6742957"},"modified":"2019-03-29T14:58:42","modified_gmt":"2019-03-29T13:58:42","slug":"individualisierung-von-toblerone-produkten-fuer-eine-weltweite-marketing-kampagne","status":"publish","type":"post","link":"https:\/\/www.utc.de\/individualisierung-von-toblerone-produkten-fuer-eine-weltweite-marketing-kampagne\/","title":{"rendered":"Individualisierung von Toblerone Produkten f\u00fcr eine weltweite Marketing-Kampagne!"},"content":{"rendered":"<p><div class=\"fusion-bg-parallax\" data-bg-align=\"center top\" data-direction=\"down\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne1.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-down hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns lazyload\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne1.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:10%;--awb-padding-right:20px;--awb-padding-bottom:10%;--awb-padding-left:20px;--awb-bg-color:rgba(0,0,0,0.5);--awb-bg-color-hover:rgba(0,0,0,0.5);--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style>\n#content{\nwidth:100% !important;\n}\n#sidebar{\ndisplay:none;\n}\n#main{\npadding-top: 0px;\npadding-bottom: 0px;\n}\n.fusion-post-title{\n    display: none;\n}\n.single .fusion-sharing-box {\nmargin-top: 0;\n}\n<\/style><div class=\"fusion-text fusion-text-1\"><h2 style=\"color: #ffffff; text-align: center;\">Individualisierung von Toblerone Produkten f\u00fcr eine weltweite Marketing-Kampagne!<\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\"><h3 style=\"text-align: center; color: #ffffff;\">Produktindividualisierung f\u00fcr Mondel\u0113z International zur Umsatzsteigerung in Duty Free Shops.<\/h3>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne2.jpg\" data-bg=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne2.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271474%27%20viewBox%3D%270%200%201920%201474%27%3E%3Crect%20width%3D%271920%27%20height%3D%271474%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3 style=\"color: #03a9f4;\">Die Aufgabe<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Einj\u00e4hrige Foto-Event-Aktion f\u00fcr die globale Mehrmarkenstrategie unseres Kunden Mondel\u0113z International<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Unmittelbare Gestaltung eines individualisierten Produktes am Point of Sale<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Auff\u00e4llige Eventmodule mit leichter Bedienbarkeit, als Eyecatcher f\u00fcr stark frequentierte Ladengesch\u00e4fte internationaler Airports<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Einsatz von Fotosystemen nach den gesetzlichen Vorgaben f\u00fcr Duty Free Shops<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Produktindividualisierung f\u00fcr die weltweiten Werbekampagnen von Toblerone, Cadbury und Oreo<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Direkte Ausdrucke in Fotoqualit\u00e4t zum einfachen Bekleben der Packungen<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h3 style=\"color: #03a9f4;\">Die Ziele<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Produktpr\u00e4sentation und Aufmerksamkeitssteigerung im stark frequentierten Duty Free Bereich internationaler Flugh\u00e4fen<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Kunden gestalten individuelle Fotomontagen, eingebunden in die Werbebotschaft, als besondere Geschenke f\u00fcr Freunde und Familie<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Spontane Kaufentscheidungen triggern und Umsatzsteigerung am PoS erh\u00f6hen<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Bespielung internationaler Standorte mit unterschiedlichen Werbebotschaften<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Nachhaltige Kundenbindung durch Produktindividualisierungen<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Personalisiertes Markenerlebnis zur internationalen Verbreitung der Markenbotschaft<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne3.jpg\" data-bg=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne3.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27774%27%20height%3D%271032%27%20viewBox%3D%270%200%20774%201032%27%3E%3Crect%20width%3D%27774%27%20height%3D%271032%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne4-1.jpg\" data-bg=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne4-1.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271383%27%20height%3D%27752%27%20viewBox%3D%270%200%201383%20752%27%3E%3Crect%20width%3D%271383%27%20height%3D%27752%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h3 style=\"color: #03a9f4;\">Die L\u00f6sung<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">F\u00fcr jede gekaufte Packung Toberlone bekommt der Kunde die Personalisierung seines Produkts geschenkt<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Individuelle Geschenke f\u00fcr Freunde und Familie gestalten, als pers\u00f6nliches Mitbringsel von der Reise<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Entwicklung eines vollkommen neuen Event-Moduls f\u00fcr den Kunden Mondel\u0113z International<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Elegantes Geh\u00e4use in zeitlos modernem Design nach den gesetzlichen Vorgaben f\u00fcr Duty Free Shops<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Schnelle Umsetzung und Produktion der Eventmodule durch unsere hauseigene Werkstatt und Druckerei<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Intuitive und schnelle Bedienbarkeit dank selbst entwickelter Software und gro\u00dfem Touchscreen<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Gro\u00dfe und leicht wechselbare Branding-Paneele f\u00fcr die Mehrmarken-Werbekampagne von Mondel\u0113z International<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h3 style=\"color: #03a9f4;\">Die Umsetzung<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">8 Mondel\u0113z Foto-Event-Systeme wechseln jeden Monat den Standort<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Aufstellung auf gro\u00dfen internationalen Flugh\u00e4fen, wie London, Z\u00fcrich, Canc\u00fan (Mexiko), Dubai (Emirat Dubai) oder Santiago de Chile (Chile)<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Neueste Foto- und Beleuchtungstechnik f\u00fcr optimale Ergebnisse<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Leichtes zweiteiliges Fotoeventsystem f\u00fcr Standard-Paletten-Transport<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Gro\u00dfe Geh\u00e4usefl\u00e4chen f\u00fcr leicht austauschbare Branding-Paneele<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Extrem kompakte Systeme mit einer Maximalh\u00f6he von 1,40m erf\u00fcllen die gesetzlichen Vorgaben f\u00fcr Duty Free Bereiche und integrieren sich perfekt in das Shop-Umfeld<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u201eForm follows function\u201c:<\/p>\n<ul>\n<li>&#8211; Angeschr\u00e4gte Front f\u00fcr optimalen Aufnahmewinkel bei Ganzk\u00f6rperfotografie<\/li>\n<li>&#8211; Leichte Bedienbarkeit des Touchscreens durch angepa\u00dfte Geh\u00e4useform<\/li>\n<\/ul>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"846\" title=\"nachhaltigen Kundenbindung5\" src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5.jpg\" data-orig-src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5.jpg\" alt class=\"lazyload img-responsive wp-image-6742893\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27846%27%20viewBox%3D%270%200%201920%20846%27%3E%3Crect%20width%3D%271920%27%20height%3D%27846%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5-200x88.jpg 200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5-400x176.jpg 400w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5-600x264.jpg 600w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5-800x353.jpg 800w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5-1200x529.jpg 1200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung5.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:5%;--awb-padding-right:0px;--awb-padding-bottom:5%;--awb-padding-left:0px;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1333\" height=\"401\" title=\"weltweite-Marketing-Kampagne5\" src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5.jpg\" data-orig-src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5.jpg\" alt class=\"lazyload img-responsive wp-image-6742974\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271333%27%20height%3D%27401%27%20viewBox%3D%270%200%201333%20401%27%3E%3Crect%20width%3D%271333%27%20height%3D%27401%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5-200x60.jpg 200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5-400x120.jpg 400w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5-600x180.jpg 600w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5-800x241.jpg 800w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5-1200x361.jpg 1200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne5.jpg 1333w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-7\"><h3 style=\"color: #03a9f4;\">Workflow 1<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Werbewirksames Fotoshooting am Do-It-Yourself Fotoautomaten<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Gestaltung der pers\u00f6nlichen Produktverpackung mittels moderner Bluescreen Technologie im Touchscreen-Men\u00fc<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Fotoausdrucke als hochgl\u00e4nzende Aufkleber k\u00f6nnen direkt auf der Packung angebracht werden<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-8\"><h3 style=\"color: #03a9f4;\">Workflow 2<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Automatische Einspeisung der Teilnehmerfotos in ein PIN-gesch\u00fctztes Mondel\u0113z International Webalbum<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Aufrufen und Herunterladen der Bilder durch die Teilnehmer mit PIN-Code oder QR-Code m\u00f6glich<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Teilen der Fotos im Mondel\u0113z Webalbum als Download \u00fcber Social-Media-Plattformen wie Facebook, WhatsApp, Facebook Messenger, Twitter, Google+ oder Instagram<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1365\" title=\"nachhaltigen Kundenbindung9\" src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9.jpg\" data-orig-src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9.jpg\" alt class=\"lazyload img-responsive wp-image-6742905\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271365%27%20viewBox%3D%270%200%201920%201365%27%3E%3Crect%20width%3D%271920%27%20height%3D%271365%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9-200x142.jpg 200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9-400x284.jpg 400w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9-600x427.jpg 600w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9-800x569.jpg 800w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9-1200x853.jpg 1200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/nachhaltigen-Kundenbindung9.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"readmore\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"978\" title=\"weltweite-Marketing-Kampagne9\" src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9.jpg\" data-orig-src=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9.jpg\" alt class=\"lazyload img-responsive wp-image-6742980\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27978%27%20viewBox%3D%270%200%201920%20978%27%3E%3Crect%20width%3D%271920%27%20height%3D%27978%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9-200x102.jpg 200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9-400x204.jpg 400w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9-600x306.jpg 600w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9-800x408.jpg 800w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9-1200x611.jpg 1200w, https:\/\/www.utc.de\/wp-content\/uploads\/2019\/03\/weltweite-Marketing-Kampagne9.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0 ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-9\"><h3 style=\"color: #03a9f4;\">Workflow 3<\/h3>\n<\/div><ul style=\"--awb-size:20px;--awb-iconcolor:#03a9f4;--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-7 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Optimale Plattform zur Vervielf\u00e4ltigung der Werbebotschaft durch PIN-gesch\u00fctzte Online-Webalben<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">QR-Code-Gewinnspiele zur Freisetzung von Kaufimpulsen und zur Umsatzsteigerung<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-star fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Nutzung der viralen Multiplikatoreffekte des Internets zur nachhaltigen Kundenbindung und zur St\u00e4rkung der Markenpr\u00e4senz<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produktindividualisierung f\u00fcr Mondel\u0113z International zur Umsatzsteigerung in Duty Free Shops.<\/p>\n","protected":false},"author":1,"featured_media":6742985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1568],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Individualisierung von Toblerone Produkten f\u00fcr eine weltweite Marketing-Kampagne!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.utc.de\/individualisierung-von-toblerone-produkten-fuer-eine-weltweite-marketing-kampagne\/\" \/>\n<meta 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